Northern California - Sacramento, San Francisco, San Jose, Monterey, and more
About Us

Organized in 1928 as the National Association of Exposition Managers to represent the interests of trade show and exposition managers, the International Association of Exhibitions and Events® is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in over 50 countries who conduct and support exhibitions around the world.

Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company size, products, and geographical area. Each active member organization is given one vote, regardless of size. Benefits of IAEE Membership include professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership.

Our Mission: IAEE globally promotes the unique value of exhibitions and events and is the principal resource for those who plan, produce and service the industry.

Board Members

La Shon Smith

Board Member


La Shon Smith, Director, Exhibitions for the American Academy of Ophthalmology, started with the organization as the Call Center Supervisor for the Eye Care America Program in 2002. She transitioned to the Meetings and Exhibits division in the role of Exhibitions Coordinator in 2003. Promoted to Director in 2022, she is now responsible for all aspects of the Academy’s Expo and strives to ensure a successful Exhibition for the Academy and exhibiting companies.

Since 2017, she has been a member of the team handling the administrative and logistical tasks for the Academy’s Minority Ophthalmology Mentoring Program focusing on logistics for the program’s Student Engagement Weekend and exhibit hall tour during the Academy’s annual meeting.

La Shon has been serving her community since returning to the Bay Area after college. She currently serves on the Board of the African American Regional Educational Alliances (AAREA) of the San Francisco Bay Area working to improve educational equity and STEM education for African American students and families. She has helped AAREA to improve their advance and onsite registration processes for their annual Professional Development Summit for educators, and school administrators from across the state California.


Charlotte Pearson

Board Chair


Charlotte Pearson, CEM, joined T3 Expo as the Vice President of Sales, in October 2020, and is working out of their flagship facility in Las Vegas, NV. Charlotte is actively working with corporate clients, tradeshows clients and hotel partners to achieve maximum strategic success while producing events. She is responsible for sales management, strategic sales planning, and pre/show site/post show support on over 25 tradeshows and corporate live events per year.

Charlotte has been an active member of IAEE since 1992 and was the 2015 Chair of the CEM Commission. Charlotte also served on the IAEE Education Committee for several years and eventually chaired the committee. Charlotte is a CEM International Faculty member and teaches several times a year in the US, as well as internationally in Taiwan, Thailand, India, Malaysia and Korea.


Mary Ellen Chapdelaine

Officer & Board Member

Mary Ellen joined Edlen Electrical Exhibition Services in 2004 as National Director of Sales and was promoted to Vice President of Sales in 2008. She is responsible for overseeing Edlen’s national sales team as well as marketing Edlen’s services to show organizers and facilities throughout the United States.

Mary Ellen began her hospitality/trade show career with Sheraton Hotels & Resorts in Minneapolis and later joined Hyatt Corporation in San Jose, CA. She worked for GES for seven years and served as Director of Sales in the San Francisco Office prior to joining Edlen.

She is an active member of IAEE serving as an Officer and Board Member of the Northern California Chapter since 1999 and has served on several IAEE national committees.


Nancy Horner



Nancy Horner currently serves as the Event Execution Director for Freeman San Francisco focusing on financial analysis and strategic business operations.

Nancy began her career with Freeman Boston in 1990, relocating to the San Francisco branch in 2000.She has held several positions throughout the company in Exhibitor Services, Sales, Account Management and Branch Leadership. Nancy’s achievements are underscored by her superior organizational and relationship building skills. She holds a B.S. Business Administration-Management from Notre Dame de Namur University.

Nancy also serves on the Board of the IAEE Northern California Chapter, as a management trustee on several industry trust funds for our local labor unions and served as the point person for Freeman on the Moscone Expansion Project.

In her personal time, Nancy enjoys dabbling in genealogical research and exploring the coastal trails of Half Moon Bay with her husband and dogs.


Sandy Chapin

Immediate Past Chair


Sandy Chapin, CEM, is a seasoned trade show professional with more than 30 years of producing meetings and events. Chapin is currently Director, Exhibitions & Events at SEMI. She is responsible for leading the overall management of planning and event execution for SEMICON West. Additionally, she oversees all event operations for SEMI Americas meetings and events. Chapin has worked in the non-profit and private business sectors. She has held various management positions in tradeshow management and has produced both trade and consumer events ranging from 100-20,000 attendees.

Prior to SEMI, Chapin was Group Show Director for Allured Business Media, a B2B publisher serving the fragrance, flavor, cosmetic, personal care and spa industries. She led the company’s event division and had the responsibility of managing the day-to-day operations of their event portfolio, which included sales, marketing, operations, and staff leadership. Additionally, she was responsible for new business development and during her twelve-year tenure at Allured launched, repositioned, and developed their event business that fostered growth and strategic partnerships. To her credit and expertise, she raised their revenue substantially with a 50% increase, ultimately positioning the company as a leader in the professional trade event category.

Additionally, Chapin worked for Corcoran Expositions, Inc. (CEI), a trade show management company, as Exhibits and Sponsorship Manager. There she developed programs for various trade association clients. Prior to CEI, Chapin was employed by the National Safety Council, a non-profit, non-governmental membership-based organization, as Sales and Marketing Manager, Conventions and Meetings.

Chapin is an active volunteer both personally and professionally. She is currently serving as a member of the board of directors for the International Association of Exhibitions and Events Northern California Chapter and on the Client Advisory Board for SF Travel. Previously, she served on the Midwest Chapter, a member for the International Association of Exhibitions and Events Sales Academy Committee, a Client Advisory Board Member for Team San Jose, and served on the St. Charles, IL Visitors Culture Commission.

Chapin received a Master of Arts degree in Organizational Leadership from Lewis University and earned her Bachelor of Professional Studies in Hospitality & Tourism Management from Roosevelt University. Chapin is Certified in Exhibition Management (CEM). The CEM Learning Program strengthens the connection between business goals, personal expertise, and the human elements involved in getting the job done. The certification is a highly regarded designation within the trade show industry.


Terri Auricchio

Board Member


Terri Auricchio began her career with Freeman Las Vegas in 1994 on the Sales and Operations team. She closed her Freeman duties in 2020 with the Southern California Business Development team supporting several regions. Corporate events, trade shows, venue, and industry relationships with a clear vision of operating costs guided Terri to her next professional chapter.

The Virginia and DC area were Terri’s home, attending Longwood University and Old Dominion University with studies in Production Choreography and Computer Science. Now, she humbly holds her office and home in Las Vegas. She is currently Executive Director of Neural Information Processing Systems (NeurIPS), International Conference on Machine Learning (ICML), Artificial Intelligence in Statistics (AISTATS) and founder of Auricchio Corp, Global Events and Technology.

Pandemic year 2020 was a year of growth, earning her CEM, founding Auricchio Corp, that led to serving on the 2022/2023 Board of IAEE Northern California Chapter. Wrapping up her pandemic career shift, she is now an Executive Director with a focus on partnership engagement, Diversity and Inclusion, and sponsor relations with a special interest in Academia, Sciences, Artificial Intelligence, and Technology, while aligning partner objectives with firm's business strategy to exceed goals while anchoring academia concentration.


Trevor Newman

Board Member


Trevor Newman is a seasoned sales professional with over 10 years of experience in sales, events, MCI, and hospitality. He currently holds the position of Director of Citywide Sales at the Hawai‘i Visitors & Convention Bureau. In this role, Trevor focuses on securing citywide and convention business for the Hawai‘i Convention Center and its hotel partners. He oversees the U.S. west coast and Canada as his territory.

Trevor began his events career as a Marketing & Sales Information Specialist at the Blaisdell Center & Waikiki Shell, an entertainment complex in Honolulu. He quickly progressed from a Sales Coordinator to Sales Manager to Senior Sales Manager at the Hawai‘i Convention Center, where he managed accounts, surpassing revenue goals for local events and handling customer database management. .

He graduated from the University of Hawai‘i at Mānoa, earning a Bachelor of Business Administration in Finance from the Shidler College of Business. Trevor's notable accomplishments include being recognized as part of the 2022 Pacific Business News' 40 Under 40 and receiving the 2021 Young Professional of the Year award from the Chamber of Commerce Hawaii's Young Professionals Program. He has been an active member of the Chamber YP Program since 2018 and has served on its steering committee since 2020. Trevor has also contributed to the University of Hawai‘i Alumni Association as a member of its Board of Directors. .

Recently, Trevor relocated to the California Bay Area in 2023. During his free time, Trevor enjoys photography and traveling with his wife, seeking new adventures and experiences on the mainland. .

October 12, 2023

NCCIAEE Happy Hour

Shelby's Rooftop Bar - In Canopy by Hilton, 250 4th Street, San Francisco

Happy Hour will be from 4:00-6:00pm

Bring a Friend! Enjoy complimentary beverages and appetizers from NCCIAEE! Come meet our chapter chair, Charlotte Pearson, and Board Members - La Shon Smith, Nancy Horner, Sandy Chapin, Terri Auricchio, and Trevor Newman.

IAEE Events Calendar

Check out the IAEE events calendar for all IAEE webinars, CEM classes, community and chapter events!

April 13, 2023

Digital Events Management CEM Class

Milpitas, CA

The Class will be held at the SEMI Headquarters from 8:30am - 3:00pm; we recommend staying at the Marriott Courtyard Silicon Valley.

Necoya Tyson, CEM-AP, CGMP, CCEP, Director of Meeting Operations – CASSS – An International Separation Science Society, will be the courses trainer. Lunch will be hosted by the Northern California Chapter.

July 20, 2023

Pacific Region Chapter Webinar


The chapter webinar will be held from 9am - 10am PDT.

This webinar will focus on the behaviors in the following categories: Business Process, Collaboration, Mindset, Leading Self and Others, Decisions, Values, Empathy.

June 27, 2023

AI in the Cubicle Next to You: The Transformative Capabilities of ChatGPT


The chapter webinar will be held from 10am - 11am PDT.

In this presentation, you will learn what generative AI is, how it works, and what are some of the security implications and future enhancements of this technology.

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IAEE represents more than 12,000+ industry professionals who support and conduct exhibitions globally. Our members provide face-to-face marketing experiences for both business-to-business and business-to-consumers in over 50 countries. We are the voice and leader of the exhibitions and events industry, bringing buyers and sellers together and providing information, education and face-to-face opportunities to build business relationships.

IAEE is a trade association, so once your company joins as a member, any employee ranging from an administrative assistant to an executive can be included as a member. Your entire marketing, meetings and exhibition team can take advantage of all the resources and benefits we have to offer.